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How to Do Email Marketing for Business

In the present world, email marketing has become a convenient tool in the hands of business people to increase their business. With the effective use of email marketing, you can enhance your profitability 10-fold and beyond. It’s far more leveraged than social media sites like Google plus
This type of marketing has a very high return on investment on average between 45 and 50%. Email marketing generates a significant ROI for most business because it is very inexpensive once you have generated your leads. The initial fixed ones that you have to incur are for the purchase of the software you are going to use.

The prices of these products are very competitive and are expected to fall further. There are not any specific variable costs associated with email marketing. Quite on the contrary, you will be able to save on paper or direct mail expenses as you will not need any of the traditional flyer and brochure materials such as paper and toner.

The software programs are elementary to operate with, and the autoresponder feature can be used to set up the sending of emails for two or three weeks ahead. This, in turn, means that your company can have a smaller number of employees, which is again cost-efficient.

On the other hand, email marketing helps business by being more efficient in producing greater sales. It has a higher response rate than other advertising strategies – people are more likely to open the email and act upon it to buy your products.

Email marketing offers an opportunity to market to your target audience directly. The cost of email marketing is relatively cheap when you look at how much exposure can be generated for your company. Compared to traditional mailing techniques, email marketing is very cheap sometimes as little as a few pennies per recipient. With a small investment in email campaign software, you can easily create unique elegant and efficient emails.

This method is relatively cheap, easy and effective. The skills required are virtually the same as writing an email. The personal touch is all that is necessary when attempting to create a successful email campaign. In your experience how many times do you throw away leaflets etc. received in your post? The majority of these leaflets are quite obtrusive, and this is one of the reasons they end up in the bin. Once a customer has signed up to your email, the campaign tools make it simple to set them up an auto-respond feature, so they receive regular emails from you.

Regular contact with clients helps to build relationships, with regular updates such as monthly emails or updates you can quickly craft the feeling of trust. By providing useful information and a solid overview, you can even create repeated traffic and ultimately generate more sales for your company. Often successful campaigners have an assortment of various links, so you feel inclined to have a quick look at what’s going on. Even if your subscribers do not purchase anything from your email, most users will click through links and have a reminder of the brand’s existence.

These sites send out emails about every two weeks. The content of the email is essentially all sales related, but the way the information is presented makes it appear as if it was merely recommendations from a friend. For example, let’s say some great new trainers had been the selling point of the email.

Even if you were not personally interested in them, chances are you still clicked on a link and had a quick browse through their site. This helped to generate traffic for the site and remind you the brand is still in existence.

The success of this marketing campaign is very easily measurable. You can view some emails opened and also the click through rate. You can even monitor and track the time people open your emails and the number of times they open them on average. This information can help you to accurately target specific areas of your business that would appeal to certain individuals and market towards them for future campaigns.

Over the other types of marketing either they are online or offline, email marketing has certain unique advantages. With the minimal effort, you can reach some audiences. You can reach the audience worldwide without spending too much money. Though it is possible to reach the global audience, however, those media are not as effective as email.

The major advantage of email marketing is its affordability. There is no need to have a big budget for it. You can do it without spending a lot of money. If you have done enough research, then you should have a list of email recipients who are interested in your goods and services. The cost of sending emails is cost-effective, and it can be considered a part of the operating cost.

The most obvious advantage of this type of marketing is the possibility of having your emails viewed as spam. And if this is the case, then the email marketing can be quite costly. It can hurt the profitability of your business.

In the current era, each person is sent a lot of emails without the permission, and as a result, many people mark their email as spam. So, you should abstain from doing such marketing because the recipient will not bother to read the email. You should send emails only to those persons who are the intended audience.

A company that does email marketing extremely well (and also teaches it to aspiring business owners) is AWOL Academy. You can find some reviews about their programs here: 
AWOL Academy BBB
Yelp reviews

Enjoy the positive reviews and dive into their content if you get the chance!

What are the Current Digital Marketing Trends?

In this day and age, digital and social media marketing has definitely hit a whole new level. Just as the year 2016 ends, many digital marketing trends have remained this year, but have received some refinement. Here are some of the best digital marketing trends experts share that have helped their campaign and gained the sales they were aiming for.

Content Marketing

This digital marketing technique has long been in the top 10 for 3 consecutive years. Based on a certain research, it showed that more businesses these days are utilizing the strategic approach with content marketing, so this trend is expected to continue for the rest of the year. You can also expect to have more focus on the measure of the ROI with content marketing, as the competition and cost within the content marketing goes higher gradually.

Putting this at a practical level, according to Scott Brinker, he has talked about the continuance of Content Marketing and the world is seeing various examples of interactive apps for marketing such as the capability graders and even the personalization tools in recommending content.

Big Data

The marketing applications in this digital marketing trend include predictive analytics, customer and market insight.

There are the 3 Vs of Big Data, which are Volume, Variety and Velocity shows you why this digital marketing technique has turned out to be a trend. They are the ones that have felt the increase in real time data, data formats and volume in their businesses. With the results they are experience, they want to exploit its value so that they can increase their sales through websites’ personalization and email marketing by way of predictive analytics. This is also closely linked with machine learning wherein Big Data is dug out to identify the propensity in converting the given various customer behaviour and characteristics.

Marketing Automation

In this technique, it covers a wide array of strategies, which includes web personalization, behavioural email marketing and CRM.

Just like with content marketing, this marketing trend has been in the top for the last five years. Many businesses see the potential in improving marketing automation as a way to generate more sales.

Mobile marketing

Mobile has been at the top around 3 years ago, but due to the number of companies that have adopted responsive web design with mobile devices, including email templates, they have seen that there is less need or focus on it, or they find that there are fewer opportunities with it now.

Yet one research shows about the retail conversion rates getting lower at a significant level for smart phones, so there is work need to be done for various businesses when it comes to optimizing conversion in mobile, although there is a high possibility that it will stay lower compared to the desktop.

Social media marketing

This still has the biggest interest among businesses, which is largely due to the options and reach in engaging audiences and at the same time encouraging social media amplification, thus giving it its full treatment. This isn’t likely to go away in the next few years.

What are the New Web Design Trends Today?

Isn’t it boring that you’d get to see the same design with your website almost every day? Why not add something new to it? Even last year, many web design trends have been popping out and a few of them survived to this year. Responsive websites have gotten very popular during the time when people would prefer to browse the internet through their smartphone.

The latest trends for web design this year have remained what were trending last year, except they are getting their own refinement. Since there have been technological advancements in the past year, here are some of the prominent elements that still holds significance in today’s web designing trends.


Considered as the frontend framework, Bootstrap remained as one of the most significant element that developers must consider. Since it is a framework, it strongly helps in the enhancement of the responsive projects through the web and even guarantees for access on different number of platforms.

The amazing news for developers that are working on this framework is that the websites and all related applications with it can be scaled easily with just a single line of code base, whether this is in the smart phones, tablets or desktops. All this requires is the queries in the CSS media need for scaling the elements of the web.

Call to Action Buttons

Also known for its short term CTA, they are designed for making it more opportune for people to react on offers or messages listed at websites. Due to this utility, the CA has been given its imperative position in the best web design trends for this year.

For the marketers, this element pertains to the perfect option for instructing, in which it is directed to the audience that will provoke response in the quickest and shortest time possible. And this is done through various slogans like “Visit us now” or “Call Now”.


Now that a lot of designers are paying their attention with UX/UI designs, developers face greater opportunity wherein they get to include various benefits of the recent website design trends of 2017. Since the UI design is part of the whole UX, it offers various techniques that will provide even better experience to its users by browsing through different websites. With better and greater experience for users while they browse through various websites, it has always remained at the pivotal point for the developers. Together with this trend, users can easily leverage with the extended browsing experience in a website.

Responsive Technique

This is a recently developed technique. This amazingly helps developers make pages wherein it can be accessed easily in any platforms even if the device size is different from one to another. This feature is proficiently analyzed utilizing the online tool for responsive checker, which is a very user-friendly tool. The major reason why this trend will remain for many years to come is because of the increase usage of smart phones. This is to make the elements load really well in almost any digital platforms, thus responsiveness plays a very big role.

Beginner’s Introduction to Search Engine Optimization

At this point, you are considering on learning more about SEO or Search Engine Optimization. By the time you have finished reading this, you will weigh your options whether you have to go on advanced levels on SEO or hire a professional to optimize your website for you.

Beginner’s SEO

To beginners like you, you have ended up here probably thinking that the definition of SEO has confused you. But to make it simpler, it is just a set of rules that will enhance or improve your website’s rankings on to the top positions in search engine’s results like in Yahoo, Bing and Google.

When you do a search in Google or in any other search engines you prefer, the order on which the results appeared after it is returned is based on a set of algorithms that are complex enough that only the search engines and its developer are able to understand. These algorithms take on a number of factors as it will be used in deciding which web page must be placed at the first or top most position, and then followed by the next most relevant content and so forth.

By optimizing your website, you are giving your website a huge advantage over other websites that are not optimized and even giving yourself an even better chance to get higher ranks.

Main Stages in SEO process

The processes in SEO are dynamic, but it is set in a single framework filled with rules and different processes. To make it simpler to understand, there are 2 main stages that make up SEO.


On-site SEO are the rules that you apply on your site in order to make it more search engine friendly.

Many sets of rules are made, but at the basic level they are simple tweaks wherein you get to apply them to your website and increase your website’s visibility in the search engines. When they are followed to the dot, it will improve the credibility and usability of your blog, or website.

If you have read the importance of the SEO optimizing your website, you will get the website’s structure and how it is also important for it to structure out the strategies for SEO. When you take that importance in mind, with the structure of your website, then all you need is to aid the search engines to trust your website.

You do not need to spend any more time than you need and at the same time you should be careful with over optimizing your blog or website as it can only generate opposing results.


This is another way to improve the ranking position of your website is the off-site techniques with SEO.

Generally, the search engines are looking for the most significant pages in the web and will show the ones that are relevant to the search query of the user. In this sense, it means that off-site SEO refers to how you can promote your blog or website so that it will get better in its rank and search results.

Is Search Engine Optimization Still Important Today?

How well do you know about the Search Engine Optimization subject? If you are here, it means that you are curious about this topic. You must have at least heard this from someone or read from somewhere that is useful to your current project. And the ones that love to tackle about this subject are businesses that are learning their trade and at the same time venture into eCommerce.

You cannot deny at this point that Search Engine Optimization, also known as SEO, is insignificant. Seeing that most people all over the world are connecting themselves online, it is also time for the business industry to adapt, too.

What is SEO?

SEO is a collection of rules that a website owner must follow so that it will optimize their sites for the search engines and improve their rankings in the search results page. Added to that, it is also another way in increasing the website’s quality by turning them into a user-friendly, more convenient and faster page to navigate.

Why is it Important?

If you take a look at the competitive market today, you’ll immediately realize how important SEO is. Just base it on the definition defined above – optimizing your website that it will be recognized by the search engine. Most internet users today use the search engine as their medium to find something, whether this is a certain topic on their research paper, a particular product, location, service, etc. It is the fastest way for internet users to find what they are looking for. The more hits your websites get, the more your website’s rankings will go up. The best place to land in the SERPs or Search Engine Results Page is the first page, meaning that your website or a page of your website is the most relevant to the user’s search.

Other things that you’d get from a good practice with SEO rules are as follows:

  • The first five suggestions on the first page are the ones highly likely to be clicked by the users whenever they are searching for something.
  • SEO is not only about enhancing your website or web pages’ ranking. It also aids in making user usability and experience better.
  • Users have faith in search engines and getting the presence in the topmost positions for the keywords search that the user used, increases the trust rating on the web site.
  • SEO is nice for promoting your website, too. People that are able to find your website through Yahoo or Google search are highly likely going to promote it in various social media network sites like Twitter, Facebook and Google+.
  • Another reason why SEO is very important is that it puts you and your website ahead in the competition. If there are 2 websites that are selling the same thing, the web sites that are well optimized for search engines are likely to gather more visitors, customers and generate more sales.

If you are a complete beginner of SEO and want to optimize your website, you can either study the basics first or hire a professional to do it for you.