In the present world, email marketing has become a convenient tool in the hands of business people to increase their business. With the effective use of email marketing, you can enhance your profitability 10-fold and beyond. It’s far more leveraged than social media sites like Google plus
This type of marketing has a very high return on investment on average between 45 and 50%. Email marketing generates a significant ROI for most business because it is very inexpensive once you have generated your leads. The initial fixed ones that you have to incur are for the purchase of the software you are going to use.
The prices of these products are very competitive and are expected to fall further. There are not any specific variable costs associated with email marketing. Quite on the contrary, you will be able to save on paper or direct mail expenses as you will not need any of the traditional flyer and brochure materials such as paper and toner.
The software programs are elementary to operate with, and the autoresponder feature can be used to set up the sending of emails for two or three weeks ahead. This, in turn, means that your company can have a smaller number of employees, which is again cost-efficient.
On the other hand, email marketing helps business by being more efficient in producing greater sales. It has a higher response rate than other advertising strategies – people are more likely to open the email and act upon it to buy your products.
Email marketing offers an opportunity to market to your target audience directly. The cost of email marketing is relatively cheap when you look at how much exposure can be generated for your company. Compared to traditional mailing techniques, email marketing is very cheap sometimes as little as a few pennies per recipient. With a small investment in email campaign software, you can easily create unique elegant and efficient emails.
This method is relatively cheap, easy and effective. The skills required are virtually the same as writing an email. The personal touch is all that is necessary when attempting to create a successful email campaign. In your experience how many times do you throw away leaflets etc. received in your post? The majority of these leaflets are quite obtrusive, and this is one of the reasons they end up in the bin. Once a customer has signed up to your email, the campaign tools make it simple to set them up an auto-respond feature, so they receive regular emails from you.
Regular contact with clients helps to build relationships, with regular updates such as monthly emails or updates you can quickly craft the feeling of trust. By providing useful information and a solid overview, you can even create repeated traffic and ultimately generate more sales for your company. Often successful campaigners have an assortment of various links, so you feel inclined to have a quick look at what’s going on. Even if your subscribers do not purchase anything from your email, most users will click through links and have a reminder of the brand’s existence.
These sites send out emails about every two weeks. The content of the email is essentially all sales related, but the way the information is presented makes it appear as if it was merely recommendations from a friend. For example, let’s say some great new trainers had been the selling point of the email.
Even if you were not personally interested in them, chances are you still clicked on a link and had a quick browse through their site. This helped to generate traffic for the site and remind you the brand is still in existence.
The success of this marketing campaign is very easily measurable. You can view some emails opened and also the click through rate. You can even monitor and track the time people open your emails and the number of times they open them on average. This information can help you to accurately target specific areas of your business that would appeal to certain individuals and market towards them for future campaigns.
Over the other types of marketing either they are online or offline, email marketing has certain unique advantages. With the minimal effort, you can reach some audiences. You can reach the audience worldwide without spending too much money. Though it is possible to reach the global audience, however, those media are not as effective as email.
The major advantage of email marketing is its affordability. There is no need to have a big budget for it. You can do it without spending a lot of money. If you have done enough research, then you should have a list of email recipients who are interested in your goods and services. The cost of sending emails is cost-effective, and it can be considered a part of the operating cost.
The most obvious advantage of this type of marketing is the possibility of having your emails viewed as spam. And if this is the case, then the email marketing can be quite costly. It can hurt the profitability of your business.
In the current era, each person is sent a lot of emails without the permission, and as a result, many people mark their email as spam. So, you should abstain from doing such marketing because the recipient will not bother to read the email. You should send emails only to those persons who are the intended audience.
A company that does email marketing extremely well (and also teaches it to aspiring business owners) is AWOL Academy. You can find some reviews about their programs here:
AWOL Academy BBB
Enjoy the positive reviews and dive into their content if you get the chance!